Something has happened to company Christmas gifts in the last three years. More Norwegian companies are moving away from standard advertising products and towards hand-cast gifts with real material value.
Gone with mass production
Norwegian companies are changing from generic logo items to products with craftsmanship and soul.
The gift that lasts
Pewter from Royal Selangor is designed to last for generations — not to be thrown away after one season.
Recipients remember it
Studies show that 70% remember a handcrafted gift for over a year — compared to 15% for standard gifts.
Sustainable choice
Tin is 100% recyclable and represents a more sustainable gift category than plastic items.
Sustainability changes priorities
A plastic cup with a logo is difficult to defend in an ESG report. A hand-cast product made of 97% tin, which lasts for 50 years and is 100% recyclable, is, on the other hand, an argument that holds up.
We went from logo cups to hand cast pewter. The reactions were noticeably different — and lasting.
— HR director, Norwegian enterprise
Personalization is the key
Engraving with the recipient's name, a date or a personal greeting transforms a product into a gift. It is no longer enough to provide something of high quality — it must feel specifically chosen.
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